About Us
Heritage brands don’t need marketing for the sake of marketing—they need strategies that actually work.
With decades of experience, we’ve seen what works and what doesn’t, and we’re here to make sure your brand endures for years to come.
We’re stewards of your brand’s legacy.
Unlike traditional marketing agencies, One for the Books offers a high-touch, long-term partnership exclusively tailored for heritage brands. We bring the insight and commitment of an in-house marketing leader, coupled with deep expertise in legacy preservation, brand storytelling, and market research.
Catherine Campbell, founder
I’m a marketing expert with an 18-year career of leading marketing strategies for exceptional, sustainable brands in food, home, hospitality and arts & culture.
OFTB is my second agency. Prior to OFTB, I owned Campbell Public Relations, a boutique marketing and comms agency, for six years. I also worked in-house as marketing director for brands such as East Fork and Wildsam.
The name, One For the Books, is not only my goal for each brand I work with, but also a nod to my nontraditional background. Instead of getting an MBA, I spent six years studying writing, philosophy and reader response theory (basically, how someone engages with what they’re experiencing). I then went on to study consumer psychology and human behavior. This heavily influences my work with brands, and I develop campaigns from a unique storytelling framework. In a world where companies are racing to the bottom to win an ad click or a simple transaction, I ask, How can we develop a brand world that attracts long-term loyal fans?
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Our Values
Story
We identify the remarkable story that will make a brand endure for generations.Curiosity
We ask “what if?” in order to evolve a brand while reintroducing legacies in fresh ways.Presence
We limit our client roster so we can be present and push our creativity for each brand we work with.Equity
We work with brands that are committed to creating a more equitable, sustainable world.
Our Approach
We work with established companies, ages 10-100+, that are stuck in their marketing & growth.
Our work focuses on deep foundational problem-solving and making memorable campaigns to ensure your brand is built to last from the inside out. We advise business owners and executives on:
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Your Team
We can help build (or rebuild) your marketing team, mentor and train marketing staff for leadership roles
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Your Tech
We set up data, fix attribution, and use marketing tools in your campaigns to save time, money and know what’s working
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Your Budget & KPIs
There is no one-size-fits-all marketing spend or goal set, so let’s customize these to reach your next stage of growth
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Your Growth Opportunities
We can ideate and negotiate profitable partnerships, create marketing campaigns to get in front of new audiences, and improve existing customer marketing that extends LTV and word of mouth/referrals
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Your Brand Awareness
We can revive your brand, secure fresh media coverage, raise public awareness and drive new traffic
Work with us
We are an intentionally small team of world-class marketers who roll up our sleeves and lead your brand to the next chapter.
With OFTB, you’ll find a creative marketing agency and strategic partner dedicated to helping your brand grow, evolve, and stay timeless.
Is your brand a good fit?
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Your brand is established (at least 10 years old) and you’re in the hospitality, lifestyle, or arts & culture space.
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Your sales have stagnated for 6+ months… or
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You are ready to grow to the next level, but need help figuring out if your target audience is still accurate for the next stage, how to position your brand differently to wake up your audience, how to launch a new product or experience with an engaging campaign that cuts through the noise, or need a second opinion on your marketing’s effectiveness.
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