OFTB Welcomes Limones

One For The Books welcomes beloved Asheville dining destination, Limones, to the agency.

We warmly welcome Limones to OFTB. 2024 marks 20 years since chef/owner Hugo Ramirez and his wife, Amy Cavanaugh, opened Limones in Asheville, specializing in an elevated fusion of California and Mexican cuisine. Ramirez grew up in Mexico City and worked in the San Francisco Bay area before moving to North Carolina in 2003. Several of their staff, including sous chef Daniel Bermudez from Puebla, Mexico, have been with the restaurant since its opening.

As one of Asheville's best-kept secrets, the restaurant and its ownership are notoriously quiet in the public eye and drive their success by locals' word of mouth. They never advertise. And we align with that sentiment. Some things shouldn't be big and overblown campaigns.

We look forward to working with the team to guide a brand refresh and refine their intimate dining space for the new year. OFTB will oversee marketing, communications and dining experience.